Souk Ukaz is a multidisciplinary cultural market of ideas and experiences held in Amman - Jordan that comprises of artistic, educational, socioeconomic and networking activities.

  Why is it carried out?
The mission of Souk Ukaz is to stimulate creativity and to promote cultural cooperation between the Arab World and the world at large.

What does it seek to achieve? Souk Ukaz aims to fulfill the following objectives:

• Sustain cultural exchanges and stimulate an awareness and understanding of Arab cultures through artistic and cultural activities.

• Facilitate dialogue and encourage collaboration among Arab artists and other professionals in the cultural sector, amongst themselves and between them and their international counterparts.

• Enhance the economic viability of cultural goods and stimulate investment in the sector.

• Promote the notion of cultural entrepreneurship in the Arab world.

  How is it carried out?
The program of Souk Ukaz includes the following components:

  Performing Arts
Souk Ukaz curates music dance and theater performances aimed at creating global exposure to local, regional and international artists.

  Visual Arts
Souk Ukaz invites a host of celebrity and emerging artists to exhibit and display their works. Themes have centered on art expression in the Arab Diaspora.

  Media
Souk Ukaz seeks to enhance a positive image of Arabs in Western media and encourages co-productions. Through workshops, seminars and pitching of projects that bring together Arab and international media representatives to meet and network and exchange ideas, Souk Ukaz hopes to foster a better understanding of Arab cultures.

  Conferences/Forums; Creating a Bridge of Understanding
Souk Ukaz organizes a series of conferences and workshops that increase networking opportunities for delegates and creates an enabling atmosphere to discuss and establish linkages between culture and development.

  Tradeshows; Enlivening Traditional Crafts
Souk Ukaz promotes traditional crafts, and stimulates entrepreneurship by organizing tradeshows to connect local craftspeople and international buyers.